Celebs spotted in Burberry's latest outerwear

Cameron Diaz out and about last week

Keira Knightely Jan 24th

Kate Bosworth in Blue Burberry dress Jan 16th

Kate Boseworth at Sundance Film Fest Jan 23rd

Burberry's evolving S/S 11 campaign

What could be more dynamic than an evolving campaign? Yes, Burberry is who we are speaking of. The british luxury brand is hitting it big yet again with their new concept of an evolving ad campaign for S/S 2011, where new cast members will be revealed EACH month! Such creative efforts are in line to showcase the pouring stream of constant product launches that are comprehensive of all Burberry sub brands such as Burberry Prorsum, Burberry Brit, Burberry Accesories and Burberry London, across all stores, online and offline.

Christopher Bailey, Burberry's CEO reveals in a press release, "We wanted to create a dynamic, evolving campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl. We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring life to the emotion behind protection from the elements."

Burberry has defintely come a long way ever since Bailey took reigns. He has succesfully brought Burberry closer to the youth and that is due to integrating modern methods of outreach, namely Social Media, Online fashion shows, E-commerce. Kudos to Burberry for knowing how to walk the walk ;)

Malone Team
xoxo

Rihanna for Topshop?

So, now that Rihanna has been spotted dining with Topshop Mogul Sir Philip Green along with Simon Cowell in Barbados last week, rumour has it that she might team up with Topshop as a celebrity designer for an exclusive fashion line. Although, WWD has set the records straight by claiming that the dinner was purely social, we cant help but anticipate the possibility of a “What if” situation. I mean, wouldn’t that look suspicious to you? Hmm…let’s just hope that Sir Philip is at least warming up to the idea.