How strategic is it for House of Glamo to collaborate with an international high fashion brand like Kenzo?
It was an absolute pleasure to work with a longstanding established brand such as KENZO for this sponsorship. They spent 40 years gathering inspiration from cultures around the world, which they creatively infused into all of their collections. House of Glamo on the other hand, is a young local T-shirt brand, just recently celebrating their first year. Yet in this very short time, has come far by tapping into a global audience by raising awareness on local and international causes with their catchy slogans and iconic campaigns.
The House of Glamo thought it only appropriate to collaborate with a western brand when asked to sponsor the Dubai Film Festival, in order to materialize the theme of the festival: 'Bridging Cultures, Meeting Minds'
As a UAE based brand, collaborating with KENZO is a testament that local talent can be taken seriously. If you work hard enough, the sky is the limit.
Where did the inspiration of the T-shirt design come from?
Antonio Marras, KENZO Creative Director, designed an exclusive print based on a collage of elements representing several arab icons. The result is a creative project where fashion meets art and cinema to celebrate the 7th Annual Dubai International Film Festival.
What was the involvement from both parties towards the final product?
KENZO was involved by designing the collage image while the House of Glamo took care of everything else from manufacturing & printing the T shirts, to preparation and logistics.
Malone Fashion (UAE's first retail industry blogger)
xoxo
haha love the drawing
ReplyDeleteYour fashion is great, I'd love it to everyone,The picture shows that the fashion is also very cute, and it is the light that is looking very good,This design is currently a favorite of the girls.
ReplyDelete