15.11.10

Niftee collaborates with TEDxDubai


  

Aljoud Lootah, the  Emirati mastermind behind her fashion concept "Niftee" has been approached by TEDxDubai to design bags that will be given away to attendees and participants. TED, an acronym for Technology, Entertainment and Design is a global series of self organised events that aim to inspire people with "Ideas worth spreading", Every city adapts TEDx to a certain theme, and this year's theme of TEDxDubai is called REBOOT.  That is because the organiser Giorgio Ungania and his team, believe in the possibility of re-inventing lives and the world everybody lives in through the power of dreams and ideas.

Aljoud, so ecstatic about her involvement in such a presitigous project says "I was approached by the TEDxDubai organizing team a while back where they asked if I was interested in designing this year's bag. Of course, I was beyond interested! I accepted the request after being briefed on the project and started designing immediately, keeping in mind a few essential factors:

- design to depict a few bi-lingual phrases that would revolve around this year's theme (REBOOT)
- Colors of TEDxDubai

The concept of the design revolves around shapes (organic and geometric), evolution, dynamic colors, contrast and typography. I was mostly inspired by kaleidoscope patterns and you'd be able to sense that from the design".

The TEDxDubai organizing committee loved her take on the bags so much they decided to take care of the production and printing. Giorgio Ungania, the man who is responsible for bringing TEDx to Dubai says "I believe that Niftee's work and talent is so unique and relevant to the UAE that it deserves to be showcased to the international TEDx community"Unfortunately we cannot post any sneak peaks of the design, in due time, a video tutorial will be revealed on how to use the bag. Hmmm...something tells us this is not going to be an ordinary bag!

What is even more exciting for Aljoud is, the TED management is also considering using the same design for the entire event collateral in order to keep the whole look/feel of the event consistent. The Malone team could not have been more excited and happy for our friend Aljoud, as this will definitely give her brand a massive boost to a potential global audience. Mabrook to TEDxDubai and Aljoud on this fantastic collaboration :) We cannot wait for the 4th of December to come so we can attend this mind blowing event.

For those of you who would like to attend, make sure you register on http://tedxdubai.com/ as you will be given a barcode that will be scanned straight off your smartphone to enter. Sophisticated eh ;)

See you there

Malone Fashion (UAE's first retail industry blogger)
xoxo

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