Gucci unveils luxury digital flagship store

After a much awaited 18 months of renovations on Gucci’s shopping website, they finally decided to take online shopping to the next level, with a digital Flagship store . Meaning, its not just a normal online store where a limited range of products can be bought, as was previously the case. What Gucci will now offer, is a retail destination of a much wider array of products and collections online with interactive yet functional layouts, it will no doubt revolutionize and recreate the retail experience by bringing digital lifestyle and luxury closer to its clients.

Creative director, Frida Giannini reveals, "Through the use of new technologies I believe we have created a Digital Flagship destination where our customers can truly experience the beauty, quality and craftsmanship of Gucci's collections in a truly luxurious way". They have come up with a way to keep the customer deeply interacted with the interface yet still take customers on a virtual journey of a real Gucci store with a backdrop of signature brand colors of light beige, gold and rosewood along with contextual video and photography narrating the stories behind the products.

In a time where people try to hold on to history and the methods that successfully worked in the past, Gucci’s President Patrizio di Marco could not have said it any better "Gucci is a company with a deep respect for the past but at the same time with an eye firmly focused on the future. We see technology as offering a means to an end.  It is not the end itself. The customer experience is what counts and what has to be the focus.”

For this reason, all you die hard social media fans will be thrilled to know that the digital flagship store is also built with the modern customer in mind. Its iPad friendly, and shoppers can share product pages via links on Facebook, Twitter or e-mail. Although they don’t deliver to the UAE yet, there is nothing a shop a ship account with a reliable courier company cant do , you now have the perfect excuse to create one and click away ;)

And if that's not enough good news for the day, fashionistas can also visit gucciconnect.com  to view live-streaming of the Milan show, and avail an e-ticket to the Gucci Connect E-vent to virtually visit the various Gucci shows!!! *faint*

xoxo

Malone Team