Karl Lagerfeld does it all again with his pop up store in the Meatpacking district of New York. The Chanel pop up store" has to be the coolest pop-up news maybe ever" As WWD reveals. The space offers 1,000 square feet of umbrellas, tables, awnings, and beach cabins are all kitted up in rosy hue. Jeffrey Kalinsky, the founder of the boutique, says the on-site Chanel is "a once-in-a-lifetime opportunity."
Fatma & Sharifa Al-Thani, Qatar’s luxury bloggers report on their leading fashion blog hautecouturista.com "The pop-up store will include many of Chanel's gorgeous cruise collection that has over 60 looks. Printed chiffons, cage dresses, bikinis, patchwork, caftans and long dresses. Also the store will include the most famous watches by Chanel J-12 and selection of ties"
But this isnt a NEW strategy of Chanel, infact it all began two years ago in 2008 at London's Dover Street Market when we first saw Chanel’s first retail initiative of the pop-up kind. This theme continued with Karl Lagerfeld’s pop-up store in the ritzy-glitzy glamour of St. Tropez a store 210sqm in size Chanel in St. The NYC version is said to launch on the 30th of Nov til the 4th of Jan 2011.
The question on our lips and no doubt many others is…When will we see such stores come here and treat us with the same creative love and buzz?
For now Khaleeji fashionistas will have to travel to engage and experience the latest creative works of Chanel (not that it’s something to complain about)! Nevertheless we at MALONE love where the fashion set is going globally – But… why not bring it here? Luxury today engages all the senses and delivers a shopping experiences more than just design hanging on the rack, it engages all of the senses in design, experience and even music inspiration.
Stay tuned for our upcoming follow up on Architectural designs for pop up in luxury brands ;)
Malone fashion (UAE's first retail industry Blogger)
xoxo
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